Talk. They Hear You.


Parents, you have the power to help prevent underage drinking by talking to your children early and often about the dangers of alcohol. The sooner you talk to your kids about alcohol, the greater chance you have of influencing their decisions.  Prepare for one of the most important conversations you may ever have with SAMHSA’s “Talk. They Hear You.”

“Talk. They Hear You.” is an Underage Drinking Prevention National Media Campaign. The goal of the Campaign is to reduce underage drinking among youth ages 9 to 15 by providing parents and caregivers with information and resources they need to start addressing the issue of alcohol with their children early.  The campaign focuses on:

  • Increasing parents’ awareness of the prevalence and risk of underage drinking
  • Equipping parents with the knowledge, skills, and confidence to prevent underage drinking
  • Increasing parents’ actions to prevent underage drinking

Click on the video below to see that it’s never too early to start talking to your kids about alcohol: